Scoutle sold to Triberr
NEW YORK, N.Y., February 16, 2015 – Triberr Inc. has purchased Scoutle for an undisclosed amount. The influence marketing powerhouse announced the acquisition amid excitement, making a preliminary forecast that the virality prediction feature will be available to all Triberr members this summer.
Search engines and social networking sites place a disproportionate value on the opinions of people who take the step to like, share, and link to quality content. Dogan says that “relying on this type of signals intelligence leaves out the 99% of people who take no action what-so-ever.”
“When I first saw Scoutle from the outside, I wasn’t impressed. But when Godfried Van Loo, [Founder of Scoutle] let us look under the hood, I was floored. Scoutle can tell if you like this article you’re reading right now, whether you click to Like it or not,” said Triberr cofounder and CEO, Dino Dogan.
Even though the two companies were founded in different countries, at different times, and by different people, both have tackled the same problem. Great content often fails to reach its audience, while frivolous content often goes viral. Both Triberr and Scoutle help great content find an even greater audience.
Scoutle’s approach to determining the quality and virality of content relies on ordinary behavior users exhibit while consuming content. For example, a 1000 words long article will take about 5 minutes to read, so if the reader stays on the page for 30 seconds, the article is likely not relevant to the search phrase. This is only one of close to 100 data points baked right into Scoutle’s proprietary algorithm, and not a single data point relies on user-generated action such as like, share, or link.
Dogan goes on to say, “The implications of this technology are staggering. Once it’s widely adopted, we will know what the remaining 99% of us thinks. We’re finally going to learn what kind of content the introverts like. The anti-social ones. The ones who liked an article but didn’t want to share it for reasons known only to them. We’re finally going to be able to break out of the action-signal filter bubble.”
Triberr initially planned a summer release for their new prediction engine but the news surrounding the technology has attracted several investors who would like to see this technology rolled out as soon as possible. Dogan added “We’re so excited about the potential of this technology that we’re raising our first round in order to accelerate the deployment of the prediction engine.”
About Triberr Inc.
A New York City-based startup founded in 2011, Triberr Inc. hires the new breed of celebrities (bloggers, podcasters, and YouTubers) as paid spokespersons for some of the biggest brands in the world. Brands are able to recruit and manage 100s of ceWEBrities at a time and tap into their collective audience.
An Amsterdam-based startup founded by Godfried Van Loo in 2008, Scoutle has developed a search engine algorithm that ranks content by quality, virality, and relevance without the need for any user-generated action.