Category Archives: Launch

'LAUNCH: Our newest tool Statilizer

LAUNCH: Our newest tool Statilizer

statilizerDutch startup Statilizer launched a brand new tool that provides on-demand social media analytics and benchmarking reports for brand managers, marketers and PR professionals in a hurry. This on-demand service provides easy to read in-depth social media research data, based on a pay-per-use model.

Why wait for weekly analytics reports with monthly subscriptions? Statilizer lets users select and compare data the moment it is needed most. After processing, data is visualized in an online dashboard with over 400 interactive charts and graphs. Users can zoom in and out, export the data and discover all relevant and real-time information there is to know on a brand, its fans, employees and competitors.

In the real-time world of social media, up-to-date knowledge on fan behavior, competitor activity and how well employees are anticipating is crucial. Competitors, advertising campaigns and fans come and go. What is important today, can be insignificant a day later. To anticipate these changes more accurately, brand managers and marketers can simply no longer rely on their weekly analytics reports. These mainly show only a fixed list of competitors and the number of new fans they gained. Statilizer now brings custom-made social media analytics and powerful benchmarking as an on-demand pay-per-use service. Real-time insights, the moment you need it. Starting with Facebook Pages.

Registration for a Statilizer account is free of charge. The account gives access to (free) digital reports. Statilizer reports offer a wide variety of processed data. They include a summary, called the Performance Ratio: A chart that uses several algorithms to calculate what Facebook Page does best using KPI settings that can even be customized. For more detailed data, there are hundreds of interactive charts and graphs that include export possibilities so users can easily show them to colleagues or use them as images in blogposts. A discount is even given to journalists and bloggers.

Statilizer is being used by companies like LEWIS PRCemit DSAjax and CliniClowns. It has been developed by the Dutch social media software firm Yocter, founded by Dutch web innovator Godfried van Loo.